Everything about the internet is slowly shifting to mobile devices. Facebook is changing algorithms to relate to the new public inclined to spend more time on the go, leaving desktops and laptops aside. Google is ranking mobile friendly sites and Apple is already a leader in the mobile software technology. With all the changes happening at a rapid pace, competition is tight and it seems that YouTube is keeping a firm position.
YouTube sees accelerating growth although Facebook and other strong competitors are trying to conquer their fair share of the video market.
At a recent conference held in Aspen, chief executive Susan Wojcicki briefly declared she is pleased with the growth in people watching videos on the service. She added that YouTube is still leading the market, although Facebook declares to have more video views.
This happens because YouTube has gone with the flow of people spending more time on mobile phones and that is the direction where the company spends more time and money. The mobile era is the brave new world we are all part of and YouTube has found the perfect way to integrate its services into the public preferences.
YouTube’s watch time is growing with at least 50% on a yearly basis and the prospects are optimistic. Experts lay focus on the way growth must be handled and improved. They are interested in the user interface experiences and creation experiences that must be perfected and made to work at a really rapid pace, in order to gain more followers who can handle the service intuitively and to a larger extent.
Google’s video sharing service also offers a greater video quality, compared to Facebook and other similar platforms. The diversity they bring is impressive as well and they raised the standards with a new service that allows users to upload live footage which can be turned into pieces of news. Research material for journalists is made available via a new YouTube section.
Everything sounds good but how realistic are all the declarations coming from YouTube’s chief executive is still hard to tell. The company didn’t base its statements on facts, as YouTube’s market results were not unveiled. Besides the marvelous superlatives coming from Wokcicki, facts and figures are missing to support all the talk.
Image Source: forbes.com
