Whirlpool Corp has done better in its fourth quarter outings than any of its previous quarters. The main culprit that they are looking at is their higher sales in the United States and in Europe. Also, the new housing program that was launched increased the demand for home appliances.
Their results in Europe were opposite to what was expected. There were lot of rumors that Europe will not do well financially because of how the market was going. However, the results of the sales of Whirlpool Corp in the region showed otherwise.
Both the unexpected increase in sales in Europe and increase in demand in the United States summed up to give the company an 8.6 percent increase in its records.
They could also be looking at the better job opportunities as another factor for the improvement. Other factors are the lower prices for gas and oil. In North America, the company is working so well alongside with its competitors.
Households or retail consumers are highly recorded in any of the programs of the appliance company. It matters a lot, especially not that it is in an all-time high. This October 2014 was a huge month for them as they recorded seven consecutive impressive months for the retail market.