The worst possible move from Verizon: upping the unlimited data price plan by 20$. This could only mean several things: Verizon literally wants to rob us, they might need money because business is not doing so well and it might also mean that it is time we moved away from the old grandfathered plans. Either way, this decision is quite edgy, especially because it might make customers turn their back on Verizon for good.
At the beginning of this month, Verizon declared that November 15th is the deadline for old unlimited data plans. Valued at $30 until now, Verizon has decided that it would be a good idea to increase them to $50. But this is only the unlimited data. With all the features required by any Verizon user, these price plans might as well peak $100 every month, something that not many people would like wasting their money on.
But this isn’t the only surprising move that the company has made in the last few months. Verizon seems keep on making people move away from their grandfathered plans towards tiered offerings. These offerings put a limit on how many songs or videos you can stream and download on your smartphone. This also serves to show the world that good data plans are quite difficult to find.
There are positive aspects and downsides at the same time. The average user usually ends up consuming around 3 GB of data every month. If you are this kind of user, tiered offerings are your thing. But if you go around 10 GB every month, you might want to stick to the grandfathered plans because you get a lot more out of them. It is all up to you and your preferences.
The main reason why we believe that this is the worst possible move from Verizon is that they eliminated a lot of potential income. There have been people sticking with this plan for years and attempting to move them away from it might not only result in frustration, but neglecting all of their services for good. There surely are other companies that can make other catchy offers as well.
Secondly, it is the potential to attract future customers. Imagine how a conversation between two people goes with the $30 price plan: “you should come to Verizon, I got unlimited internet for $30!” But with the $20 increase, people might just stop recommending Verizon. It was a good deal and instead of making other price plans, they could have just stuck with the old system which was profitable and attractive.
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