Friday marked the day in which the Supreme Court outlawed the banning of gay marriage nationwide, forcing the 13 U.S. states that still had that measure in effect to offer the right to any individuals regardless of sexual orientation. And with it being the 21st century, more precisely the era of the internet and social media, such an event could not pass by unnoticed by Silicon Valley’s greatest – and those who did probably fired their entire PR teams to begin with.
Starting with Twitter, the micro-blogging website – who is going through quite a turbulent period right now and can’t afford to miss any chance to enlarge its user base – has made available for posting two “hashflag emojis” – basically, hashtags with an icon near them – which can be used with the #LoveWins and #Pride hashtags. Both emojis depict an LGBT flag after the text when used. The company also modified its logo across social media sites, situating its famous bird logo against the backdrop of LGBT colors.
This has become quite the trend from Friday night throughout Saturday morning for many of the internet’s popular sites, with BuzFeed, Mashable, 9GAG or Entertainment Weekly also applying similar backgrounds to their logo. The White House also followed in by depicting its social media logo of the building in rainbow colors.
YouTube couldn’t pass this by, as being the world’s most visited video site also comes with a heap of imaging responsibility. If Google were a tad subtle with their search engine, depicting human shapes holding hands each painted in a different LGBT color on its main search hub, its owned YouTube shared a video in which it states the site supports the measure and thinks of it as a step in a right direction. In the first 16 hours since it was posted on the site, the video garnered more than 1.6 million views.
Facebook may have stolen the day though, as the social media site offered tools for its users to publicly display their support for the same-sex marriage ruling. The “Celebrate Pride” feature added the rainbow colors background to the profile picture of its users, with many using it in the few couple of hours since it was released.
Even cab-service app Uber, which has been coming under mountains of protests lately from taxi organizations, decided to celebrate the event. On its map interface which showed the available drivers in your area, the cars were depicted with rainbows on their trail – only for users in the United States, though.
Image Source: Hindustan Times