The ADT Corporation plans to improve their services to become a much more competitive company. It is said that the ADT Corporation has successfully closed the deal in acquiring the Reliance Protrecton, Inc. Protrecton is among Canada’s largest security monitoring and installation companies. With the acquisition of Reliance Protrecton Inc., ADT has improved their Canadian presence. This will also be a big factor in giving ADT a steady revenue stream. It is because Protrecton is reported to have higher levels of customer retentions compared to its competitors.
The ADT Corporation has also initiated key initiatives in order to speed up growth, optimize capital structure and enhance cost efficiency. For the purpose of capturing a bigger pie in the market, ADT has made a decision to launch brand new products and invest heavily the ADT Pulse platform.
ADT is also trying to lessen customer attrition by making sure to implement resale efforts, to carry out customer loyalty programs and to initiate tighter and better credit screening policies.
Despite the positive trends of the ADT Corporation, these are not yet an assurance that the fourth quarter earnings of the company will be able to beat their earnings from the third quarter of the year.