There seems to be a never ending war between the two leaders in the technology field, each of them defending its side and slowly trying to separate functions, features and services, to better manage its market reach.
Apple is “The Epicenter of Change”, as it promotes itself during the WWDC taking place in San Francisco these days, a very fertile moment to announce improvements, stir debates and share opinions on what technology has become nowadays.
At the same time, the Google I/O conference took its time to enjoy the spotlights and uncover a new feature called Now on Tap, bringing contextual awareness into your apps. It provides answers depending on the context you find yourself in, raising relevance in all matters.
Apple delivers HomeKit, a feature that helps you manage all appliances in your house with the switch of a button.
Google unveiled a new feature that enhances battery life by pausing flash content on all pages.
Apple announced that some software tweaks will expand battery life with one hour, compared with all other devices and OS’s. They have attentively observed the problems users are facing and they are making steps towards cutting down battery drain for iPhones. The improvement will be available on iOS 9.
IOS 9 will also come with a lower power mode that can extend battery life for iPhone with three hours when fully charged.
Apple further challenges Google and improves its maps features, especially in walking and driving directions. It seems to be more advanced that Google Maps and completely erases it from the Apple devices apps.
Google, on the other hand, plans to offer more control over permissions they offer for apps. Now you need to let the app access your locations or the phone’s microphone and you must accept these terms to proceed with the app. It will soon change in the future, maybe as a Google attempt to put price on privacy, just as Apple declares it does.
Whatever one of the two giants is doing, the other one tries to make it better. The outcome? You will probably not be able to use Google features on Apple phones and vice versa. The war is taking shape slowly as a worldwide technology monopoly both of them are trying to get going with.
Either Apple WWDC or Google I/O, the two most remarkable events in the world of technology, are both obvious declarations of war and change in tactics to gain some more users, to make some of them switch from a tech giant to another, and to have the unlimited power of worldwide coverage and recognition. Technology is a battlefield while Google and Apple Fight for monopoly.
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