Classic publishers are starting to change their paradigm and concentrate on posting their content on social media channels, as users are more inclined to consume news from social platforms. Facebook and Twitter, which are two of the world’s greatest social networks, are the fastest growing source of news for people as well.
More than half of the entire base of Facebook and Twitter users get their news from social networks. This behavioral change has driven both giants to progress since 2013.
The new news rules come somehow natural, as people spend most of their spare time on social networks and most of the times they feed on information and novelty directly from their newsfeeds. The individual quest for news discovery starts fading away, as users have giant amounts of information right in front of them, day and night, flowing ceaselessly on their walls.
Conclusions are based on a study which involved more than 2.000 Americans. For both Facebook and Twitter 63% of users surveyed declared they were getting all the news from there. In 2013, reports showed that only 54% of consumers take their daily dose of news from Twitter and 47% better relate to Facebook.
Adults in US show a prevalence in using Facebook and Twitter. 66% of US adults use Mark Zuckerberg’s social network and 17% use Twitter. This means that one in 10 Americans get news from Twitter and 4 in 10 get their information from Facebook.
The report goes further with insightful information about users behavior when it comes to news. Twitter is the most popular platform for information, as 59% of people who extract news from it declare they use it to be constantly up to date with breaking news events. In the case of Facebook, only 31% of consumers relate to the platform to get their breaking news. Furthermore, both platforms are highly used for entertainment purposes. 78% of Twitter users go to the service to find out about entertaining news while only 74% of Facebook users are focused on reading subjects related to entertainment.
Women are more focused on reading subjects related to health and fashion, while men are more interested in sports and politics. The results of the survey are strongly linked with both platforms initiative to increase their emphasis on the news. Twitter will soon launch a news feature called “Project Lightning” while Facebook deals with high level publishers to concentrate their content on Facebook exclusively.
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