Facebook here and there and everywhere. One cannot enjoy a simple ride on the internet without being overwhelmed by news feeds stuffed with information coming from Facebook. One cannot simply open a browser without thinking of Facebook first. One cannot simply avoid liking, sharing and chatting on and over Facebook. Since it started rolling out on our desktops, Facebook entirely changed the way in which the world works. Social interaction and marketing are on completely different grounds compared with some years ago.
The Facebook story goes on with one more announcement: The social media giant has a new logo, one with thinner letters, more white space and a rounded off a.
The change is discrete rather than newsworthy, as it doesn’t bring much innovation or a different approach over the looks of the logo. The point of this update was to modernize the logo and turn it into a more friendly and approachable icon. Since the mobile devices started supporting Facebook apps, the social media giant along with other technology monsters have slowly started to adapt to the new market requirements. The new Facebook logo is made to work better on mobile.
The blue-painted Facebook logo has never seen the light of change up until now, when designers and developers embraced the idea of delicately reshaping and spacing the letters that make up for the word that changed the world.
The original logo has squared off letters and thick strokes. The ”a” is shaped differently but beyond the aesthetic details, it was designed exclusively for the desktop universe. Mobile devices turned the typing into a pixelated string of letters that didn’t raise to the social giant’s standards.
Maybe this is the first step that Facebook is making towards revamping its visual identity. Although people couldn’t care less about the design updates of the logo, as they are too into Facebook’s features, the company could need a new approach on its brand image. The new logo redesign is not necessarily intended to deliver a new message in terms of rebranding concepts, but more aimed at making it more user friendly and easily adaptable to the entire range of mobile handsets.
The logo still lacks in personality. But it is a worthy compromise, as one can seldom have practicality and effectiveness along with originality, personality and character. One does not exclude the other, but it is something that can hardly be achieved. World of virtual interaction, Facebook has a new logo!
Image Source: webdesignerdepot.com
