Well, it seems that Snapchat has done it again! Developers and official spokespersons from Snapchat, came forward to release an ultimatum to the users. Cough up the greens or your fun stuff gets is. As of now, Snapchat charges a Buck for a lens. So what does this entail?
Let’s use our imagination a bit: say you’ve taken a super selfies on your last night out. The picture looks okayish, but you would like something to spruce it up a bit. What to do? What to do? I know! Let’s go ahead and choose some filters and lenses before we upload the picture on the social media. There are quite a few of them, one wackier than the other. Choose your favorite lens, apply it to you picture and fire up the upload. Ta Daaaa! Now you don’t have only a cool selfies but an awesome one.
Moving on a bit, naturally, you would want to check on your picture, after a couple of days, to see how you stand in term of likes, dislikes and comments. You fire up Snapchat and search for the picture. Nothing is out there! What happened to it?
Well, it seems that the answer to that question is pretty straightforward. Snapchat took down your picture. Why? Because you can only view uploaded media within a specific timeframe. Beyond that, you either have to pay the man 99 cents or get another picture. The same thing happens with lenses. After you decorated your picture, you may keep it on the web for just a couple of days. After that, if you wish to keep the picture indefinitely, you have to pay a subscription fee of 99 cents.
Where does Snapchat stand on this issue? It seems that Mary Ritti, the official spokesperson of Snapchat, declared in an interview, that the lenses are among the most effective marketing tools out there. And it is very natural that they should begin monetizing this tool. According to their internal statistics, it seems that lenses are the most popular tools used for photo editing. And, by far, the most effective and amusing.
So, by paying the big man, you will be ever to use any lens you like, however you like and for an indefinite period of time. Also, from Ritti’s statement, we were able to discern that the Company’s bold move was prompted by the occasional user feedback.