The Monitor Daily (U.S.) – At this year’s edition of the Sundance Film Festival Samsung announced the opening of a VR content dedicated studio. The Korean tech company is taking bolder steps into the realm of virtual reality.
The announcement was brief yet exciting. The VR content dedicated studio would be located in New York City, although no further information was disclosed. The rapid rise of the virtual reality sector is touted to reach new heights this year. Samsung’s Gear VR headset is already growing in popularity. The virtual reality industry is rallying new supporters by the day.
This exciting new technology was met with confusion at its advent. As more technological advancements broke the ice, virtual reality harnessed more strength. The film-making industry, the gaming industry are showing a lot of interest in the potential of virtual reality. This is certainly a prominent theme.
Samsung is only one of the companies venturing in the virtual reality realm. The Gear VR headset is ready to support all types of contents. Nonetheless, Samsung seems to think there isn’t sufficient content out there to keep up with the demand. Emboldened, Samsung announced the opening of a VR content dedicated studio.
Sundance Film Festival attendees heard it first hand. The VR content dedicated studio will create its own virtual reality immersive experiences. The New York City location is undisclosed. However, we were sneaked a clue: the VR content dedicated studio will share the office with a marketing team at an already existing location. It stands to reason that the Korean tech company will not have a flashy, sprawling movie set.
Another announcement fresh out of the Sundance Film Festival is the one-year partnership between Samsung and the Sundance Institute. It remains unclear if the partnership will infuse any ideas into the VR content Samsung will be developing. Although it could certainly be the case. The Samsung-Sundance Institute partnership is set to foster creative talent and film-making. According to Marc Mathieu, Samsung USA chief marketing officer:
“At Samsung we love stories. And we love to help people tell stories”.
Against this background, the fact that Samsung announced the opening of a VR content dedicated studio feeds the idea that the 2017 Sundance Film Festival may be a growing showcase for virtual reality content.
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