In spite of all the excitement which has been continuously expressed all around the world wide web since the Apple Watch was presented, no long lines were formed in front of the stores on the day the first wearable gadget produced by Apple Inc hit the stores. But this probably is not bad news for the American tech giant, and is by no means an indication of some surprising unsatisfactory results. The company has most likely predicted such a situatio. It was part of the Apple Inc. business strategy to see no lines on Apple Watch Friday.
Firstly, Apple Inc. has encouraged its customers to purchase the new smartwatch by using the internet, or, at this moment, pre-order it, since the official launch day of the new product is April 24. Many analysts have made a point regarding this decision that Apple took, stating that the software company may have preferred this option because of the incredibly large variety of models which were designed for the Apple Watch. You can imagine how difficult it would have been and how unpractical to store and manage all these options physically into a shop.
Secondly, Apple Inc. has encouraged its clients to make an appointment in order to try out the new Apple Watch. Such an appointment would guarantee the customer 15 minutes of checking out the features of smartwatch, wearing it and experience everything that the Apple Watch has to offer. But the actual buying or pre-ordering would still happen online.
“We’re very positive on the long-term trends for wearables and we think Apple is going to be a clear leader in the category,” stated analyst Angelo Zino. However, he was not completely convinced that everything about the Apple Watch hitting the stores would be a succes. “We think initial sales are going to be below expectations”, he added.
There have not been released any official estimates by Apple regarding the sales of the Apple Watch. Still, most of the analysts say that between 10 million and 20 million units would be sold by Apple this year.
In addition to that, analysts expressed their appreciation for the business strategy applied by Apple Inc. in the case of the Apple Watch. While pre-ordering and online commerce will prove of help in the inventory, the 15 minutes trial sessions will prepare the buyer for the arrival of the product, revealing what the smartwatch can do and how it can be used as well, given the fact that customers who will go and try out the Apple Watch will be assisted by employees at every store that offers the new wearable device.
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