Microsoft has scheduled major product introductions for today, including the new Windows 10 smartphones. The company has announced plans to break through in the mobile market, by introducing phones compatible with their new operating system, to compete with devices supporting iOS and Android.
Microsoft already dominates the market in computer hardware, operating systems and game consoles. Windows has been the primary choice in operating systems for big and small business alike and the latest version, Windows 10, was met with positive reception upon its release, despite some minor criticism of the company’s new upgrade policies. However, Microsoft still has a lot of catching up to do in the market for mobile devices.
According to the International Data Corporation, which specializes in market research and advisory services in the business of information technology, Android systems still dominate the worldwide market share for mobile systems. Android has maintained its leading position well into the second quarter of 2015, with Apple’s iOS as a far runner up and the Windows Phone struggling even more to maintain a very distant third position.
However, many market researchers have expressed their enthusiasm about the upcoming mobile version of Windows 10 and the smartphones that will run it. Last week, the Verge reported that Microsoft had launched two new phones on the UK market: the Lumia 950 and Lumia 950 XL. One – literally – eye-catching feature for the new phones was a new version of Windows Hello, which allows users to bypass password or pattern-locks by scanning their iris for identification purposes.
The Lumia phone models already run on Windows 10, allowing users to operate them as mini-PCs, according to a leaked Microsoft presentation in Spanish on the new features of their mobile devices. Both phones also incorporate the Microsoft Display Dock, which allows for the devices to be connected to wider displays via USB and microUSB ports. They also boast Bluetooth connections built-in, as well as all the apps and features one would otherwise expect from a personal computer running on Windows 10.
Microsoft has made a series of major announcements recently. The company took the spotlight of the gaming community with its new acquisition of the Havok game engine, used to create high-production AAA titles across all platforms. And Microsoft has gained even more praise for the Skype Translator, a highly-ambitious feature set on surpassing cultural and linguistic barriers and thus better connect the world.
With the upcoming phones operating on Windows 10, many hope the company will re-shift its focus in bringing their innovation and technological breakthroughs to the mobile market, as well.
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