Apple is slowly trying to revive its Watch and has just come from revealing three new TV advertisements showcasing the various list of aps dedicated to the device.
The tech giant has recently launched a trio of 15 seconds long ads highlighting the new and entertaining third-party apps which are now available on the tech giant’s device. The newly released ads are related to travel, music and fitness features and are aimed at other third party developers, as an unofficial invitation to boost the performance, availability and features of the pretty much controversial gadget.
This is not the only move Apple is making in order to leverage the popularity of its product. The tech giant will soon start selling its watch in Best Buy stores. The device will be available across the largest US consumer electronics chain starting with August 7. Both the classic Apple Watch and the Apple Watch Sport models will be sold at more than 300 Best Buy stores, exactly in time for the holiday shopping season.
The new retail strategy works very well with the new ads which arrive at a time when Apple prepares for a new launch of The Watch’s operating system along with a revived list of native applications that the new OS is capable to support. Apple’s new ads are the first step in an initiative to raise the awareness of third party app developers who are unofficially invited to boost the capacity of the Watch. Facebook and Snapchat haven’t yet released any apps for the service. This could be due to the poor reviews that have taken down the success title from the gadget.
Apple has also envisioned a new tagline. “Apps at a tap” aims to target both consumers and developers, shortly revealing how extremely accessible the platform is. So, we have a new accessible platform, a new distribution chain and a completely new operating system that will unfold starting with the next months. Everything is unofficially announced through a batch of commercials that shortly describe the performance of the Apple Watch.
A first video showcases the music applications that the gadget supports. Entertaining features such as Shazam, Instagram and Apple’s own music app are outlined in a first video advertisement targeted for both the large public and a wide list of application developers. The second ad lays focus on the fitness apps that Apple Watch users can take advantage of. MLB At Bat, Nike+ and Apple’s own activity app are shortly promoted in a suggestive short video. Last but not least, the third video concentrates on the travel apps that Apple Watch supports, including Yelp, Trip Advisor and Expedia. We are thus invited to keep calm and observe as the new batch of Apple ads rolls out and see how the tech giant flawlessly manages to regain the user’s trust in its product.
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