Today is a sad day for music lovers, as multiple music services are shut down by their proprietors: Beats Music, Zune and Rdio. No clear information was given as to why these measures are being taken, but users must be prepared to migrate to other platforms.
Beats Music from Apple will shut down at the end of this month in favor of Apple Music. It all started when the service was brought by Apple this year for $3 billion. It seems that Beats Music is being pulled out to leave the scene empty for the highly popular Spotify.
Tim Cook, Apple chief executive officer stated in an interview earlier this year that the most attractive part in deciding to purchase Beats Music was its subscription service. He also underlined the personal feel of the service, the importance of human curation and of the song sequence to one’s mood and feelings.
Zune is also being shut down by its owner, Microsoft, along with its program of subscription and the MP3 marketplace. It seems that Zune never had a chance facing its competitors, as it was re-branded as Xbox Music three years ago, and then as Groove Music in 2015. Those of you who have the Zune Music Pass will be moved over to Groove Music, the new music service from Microsoft.
The MP3 player with the same name was discontinued four years ago, after a period of glory in 2006 when it was released. It was one of the few competitors at the time for the popular iPod from Apple.
Rdio, a service which is bankrupt at the moment has been bought for $75 million by Pandora. Its best parts will be preserved, but it is important to mention that this service used to be very popular before Spotify was released in 2011.
As multiple music services are shut down this month, the best conclusion comes from the Zune case. Within Microsoft, the hardware is outlasted by the brand name. As for Beats Music and Rdio, it has become common for small but popular services to be bought by the big companies. And this also happens not only to music services, but also to social media platforms, like WhatsApp which was bought by the Facebook media mogul.
Image Source: www.pixabay.com