McDonald’s is in a rather funny situation right now: a fast food company that is trying to promote a healthy lifestyle but which is also trying to sell energy drinks. Priceless, right? Now while it might be priceless, it’s also good for business. McDonald’s are trying to sell Monster energy drinks in very populated restaurants from 5 specific states.
About 20 restaurants were picked for these test sales. They commenced in summer this year and the tests are still ongoing. There are some very important locations that are being supervised such as the Rock N’ Roll McDonald’s from Chicago or the ones from Detroit. We are probably going to see some numbers after the tests are concluded.
Lisa McComb, a McDonald’s spokeswoman, has declared that the company is always paying attention to customer feedback. They want to know exactly what people want to buy and what they don’t. The Monster test sales are an experiment just like many more before it. If energy drinks are one of the public’s main sources of interest, then we might see Monster energy drinks in McDonald’s very soon.
If youa re interested in Monster energy drinks, you should know that you can find them in McDonald’s in two ways: Green or Zero. They will be sold in refrigerated cases and will fulfill your thirsty desire. If you want the “eco” Green version, it’s totally up to you, but you can also go for zero sugar if you’re looking for more energy but less fat.
McDonald’s move is a good one, especially after energy drinks went up by 6.4 percent last year. There are numerous factors that have contributed to energy drinks success, but we expect that the ever rising eSports community and their desire for energy drinks have boosted the category. Energy drinks are a great business now, being estimated at approximately $10 billion in America alone.
The company is making great efforts to remain top notch in the market and even though McDonald’s is in a rather funny situation right now, it is likely to pay off with its newest addition. Tests are still being made though, so it is best that we see the final numbers and the company’s decision to keep or ban Monster drinks from its shelves.
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