Remember how successful the iPad was a few years ago? It turns out that the trend has gone against this gadget and, with sales rapidly decreasing, Apple is looking for a way to put the iPad back where it belongs.
Apple’s money making sense is tingling and the company predicts that it can increase the popularity of iPads by making them a little more pleasant for work. The company is currently working with about 40 tech companies to achieve this goal. The majority of companies Apple is working with are mostly app makers used for sales presentations or accounting.
Apple is playing it risky because it wants to enter a $2 trillion annual tech business with which it is not exactly accustomed with, but they are hoping that they can bite off a big slice of the market. They want to do so by rearranging the way mobile-friendly settings work. And with that Apple does have experience.
Some of the tech giant’s moves are rather interesting and awkward at the same time. It has partnered up with a company who is known for getting the job done on its own rather than partnering with others: Xero Ltd. Apple is courteously inviting their officials and some other partners in the business-app program to give lessons to its own business specialists.
Some of these people were also invited at an Apple sales conference which occurred in Huntington Beach, March this year, but this event is known to be closed to the general public.
The partnership was first mentioned to the investors during an April call, but few details were given at the time. It seems that there are only a few more than a dozen people who are familiar with Apple’s long-term strategy.
It is suffice to say that Apple has covered the entire project in a shroud of secrecy. Some of the details are not even clear to the employees. Some partners have disclosed that they are not even aware as to what they are really doing and that a good number of their partners are unknown to them.
An Apple spokesman declared that the companies “are developing iOS solutions across industries that will empower employees and usher in a new era of productivity”.
While the lack of transparency can make us wonder, Apple is very well known for their attempt to withhold as much information as possible until it is ready to be released. It is safe to assume that once the iPad will rise again, we will probably understand Apple’s end-game.
Photo Credits firstlook.org