The social network is slowly changing publishing paradigms. Most users have let go to surfing on the vast territories of the internet, choosing to pitch their news directly from their Facebook feed. Mark Zuckerberg & Co are taking advantage of the new way of reading news and now Facebook is working on a breaking news app. It seems that the stand-alone app is still in its early stages and according to a first sneak peek into the new release, the service will ask the users to choose which publications they want to subscribe to and prefer to receive notifications from. Users will be able to choose specific topics or stations they want to receive news about as well.
When news in the preferred topics breaks, publishers write a short text of no more than 100 characters along with a URL in order to share breaking news to fans or followers. The entire batch of notifications sent through the upcoming app will link out to the specific publication’s website.
This new release will completely change the inner workings of publications that will most likely move their entire pool of content on the social media platform. The update will allow them to better monetize and assess user’s preferences and pleat to their tastes, desires and expectations. On the other hand, cold, objective information is out of question. If publishers concentrate first on user’s expectations, they must compromise the objective factor. Information should be autonomous and offered regardless of one’s expectations.
However, Facebook has made a tough selection of publishers they aim at partnering with, with only a few of the top being available on the future app. The service is still in alpha testing and its name and release date are yet unknown.
It is clear that Facebook wants to take over the news territories as well, after they have recently entered the video playground. The social media giant slowly expands its tentacles in all areas that are crucial to free societies. An entire pool of content is presently under Facebook’s monopoly, while independent sources and alternative platforms confront with harsh competition and disloyal procedures that help the social network obtain more power, more money, more users and more coverage.
News should remain on an independent field, as the information game is highly dangerous and prone to distort perceptions and change the way reality is perceived. The new app will surely be sold as a benefit for us all, as we can better select whichever topic comes to our interest but in contrast, this thorough selection keeps our eyes away from the whole picture.
Image Source: breaksec.com