Oh, the sweet ol’ times when Facebook was all about liking, sharing and chatting to the ones we had a strong connection with! The sweet sensation of sharing is caring, the sweet display of our precious moments and the kind debates that arose on hot topics. What happened in the past stays in the past, as from now on, a new Facebook feature lets you buy products from online merchants.
We are slowly starting to open our eyes and see that no wonder lasts forever. And the wonder of Facebook certainly doesn’t as it shifted from a social space to a giant pool of information of all kinds, lengths, shapes, sizes and levels of quality. One can now make their payments on Facebook, can advertise their business, can publish their content and….buy products from online merchants.
Facebook is trying to monopolize the entire shopping market. That could be a sign of war directly sent towards Google that announced today they’re taking over the online shopping business as well. Facebook is currently in a testing phase with its idea to conquer the online shopping markets. The social network will have a “buy” button embedded, allowing consumers to spot on an item they fancy and follow through with the transaction all the way.
The new initiative is no less than a money making machine for Facebook, along with a manipulative attempt to retain all the users on the social channel. With the new world of Facebook, consumers can chat, share, like, send money, advertise, disseminate content, promote themselves and ultimately buy whichever item they are interested in. This is nevertheless highly challenging for retailers, as both tech giants, namely Google and Facebook are competing to change the paradigm of online shopping. Retailers must enter into the new scheme of shopping workings with their eyes wide open, as Facebook and Google as well may consider changing the terms they manage the shopping business somewhere in the future.
After its previous update with the cash flow app, this step is only natural and bound to bring to the social network even more popularity and higher amounts of money.
On mobile platforms, the shopping service will appear in a new section exclusively built on the page. On the desktop platforms the shopping section will appear as a separate tab on the page in the same spots where features such as “Timeline”, “About”, “Photos” and other tabs are presently located.
The shopping section will allow companies to show off products in a format which appears to be highly resembling to the way pictures are currently displayed. When one wants to proceed with the purchase, retailers will be able to choose whether the transaction will take place on Facebook or on the company’s website.
Image Source: jasmeet.io