Originally devised in order to help adults get over their nicotine addiction, it would seem that E-cigarettes had the opposite effect on another age category. According to a new study, E-cigs are more popular than pot and cocaine among teenagers, mainly because tobacco company chose to invest large sums of money in order to advertise the new product.
The new report or study comes directly from the horse’s mouth which is, in this case, the Center for Disease Control and Prevention. According to their statistics, in would seem that 7 out of 10 middle school and high school students are exposed, each day, to e-cig ads.
So, how did this happen? Historically speaking, the e-cigarette follows the same trend followed by tobacco a few decades ago. Before the 1971 bill that ban the advertisement of tobacco products, the number of teen smoking cigarettes after seeing an advertisement increased to a critical point.
After the bill was passed, the tobacco companies were no longer allowed to advertise their products on TV or other types of media. After several decades when the number of teen smoking took a turn for the better, with the apparition of E-cigs it would seem that history might repeat itself.
Apart from guaranteeing that their products are much safer than regular tobacco, the companies producing the E-cigarettes have formidable marketing system.
Following in the footsteps of tobacco companies, it would seem that the ads created by the E-cigs producers are centered around the same concepts such as rebellion, individualism, and sexual innuendo.
And to make matters worse, it would seem that in some instances, E-cigs are more harmful than regular tobacco. Puffing from that E-cig on a regular basis can increase your chances of getting popcorn lung disease and even lung cancer.
Popcorn lung disease is a form of chronic obstructive pulmonary disease. Also known as bronchiolitis obliterans, the disease is capable of scaring the air sack found in your pulmonary tissue. Those suffering from the popcorn disease can experience violent coughing and a shortness of breath. Moreover, it would seem that the effects of this disease are irreversible.
The disease has been traced to diacetyl, an agent tossed used in popcorn in order to offer it a buttery taste. The same compound was found in different types of E-cigs when a study was performed in 2015. According to that study, approximately 39 samples out of 51 were found to contain diacetyl,
Now, according to the report issued by the CDC, it would seem that E-cigs are more popular than pot and cocaine. Durig 2011 and 2014, the E-cigs companies boosted their funds diverted to advertisement from 6.4 million dollars to 115 million dollars.
In terms of teen consumption, it would seem that the rate of E-cigs consumption among high-schoolers has increased tot 13.4 percent, and among middle-schooler by 3.9 percent, which makes them more popular than marijuana and cocaine.
The Government is taking the necessary steps into banning the E-cigs companies to advertise their products. Meanwhile, CDC recommends that all E-cig vendors should not be posted in the vicity of schools, high-schools, and playgrounds.