PepsiCo announced that die-hard fans of Diet Pepsi’s aspartame-based formula would still be able to buy their favorite drink. Although the company unveiled its plans to remove the artificial sweetener from the diet soda line earlier this year, customer feedback forced it to maintain the old formula available for sale.
The healthier version of Diet Pepsi will swap aspartame with sucralose or Splenda, an artificial sweetener which is considered to be safer than aspartame, and three times sweeter. The new line of Diet Pepsi is slated to hit the US shelves this summer.
We learned about Pepsi’s decision from an investor conference call held Thursday. PepsiCo chief executive Indra Nooyi told investors that the company would seek a way of making the aspartame-based product still available on-line for the consumers that expressed their love for Diet Pepsi with aspartame.
PepsiCo declined to provide any further comment on the issue.
So, Diet Pepsi with aspartame may not disappear very soon because there is still demand for it, especially since the vice president of the soft drink maker Seth Kaufman announced that the new formula would have a “slightly different mouthfeel.” Nevertheless, the new taste would be so balanced that consumers will still be able to recognize the reformulated beverage as Diet Pepsi, the company suggested.
On the list of the most popular soda brands, Diet Pepsi stays on the seventh spot, while Diet Coke holds the third position. Coke is on top of the list, while Pepsi comes second.
But the diet drinks from both companies had experienced a steep decline in sales over the course of the last few years. Consumer reports show that former Diet Pepsi and Diet Coke consumers would rather drink something healthier like bottled water or fruit juices.
So, the switch to Splenda was mainly targeted at reviving sales. On the other hand, Coca Cola executives said that they were not going to remove aspartame from Diet Coke.
John Sicher of the Beverage Digest, a research firm focused on non-alcoholic beverage industry, deemed PepsiCo’s decision “smart”.
“They can tell consumers, if you want the old one, we have it for you,”
Mr. Sicher added.
Nevertheless, although both artificial sweeteners were designed to be sugar substitutes that can help people reduce calorie intake, they both have some side-effects. Yet, aspartame, which had received FDA approval in 1980, is the worst. It can reportedly trigger headaches or nausea and even cause you to go blind, have palpitations, and plunge deeper into depression if you already have it.
Splenda on the other hand may only boost aggression in your kids and make you eat more because it may trick the brain into thinking that you are not full when you are.
Image Source: Eater