A website called Tsu.co is contesting Facebook’s reign of power through the most appealing method for users: paying them for posting content. Although both social media platforms are free to use, one can easily prefer to make profit from something as mundane as making online posts. Therefore, Tsu.co may gain a considerable amount of users, and even surpass Facebook. How does Facebook respond to such a threat? It deletes and blocks all sort of information regarding its rival, from posts and pictures to links and articles.
It has been reported that the social media mogul has deleted around 9.5 million posts referencing Tsu.co and now it has also deleted posts that contain the name of the website without links, as well as warning its users that such links are unsafe. More so, it also seem to fail sending any type of information about the website through other applications, such as Instagram or Facebook Messenger. Sebastian Sobczak, Tsu.co CEO has stated that his website does not pay users according to the number of times their post has been viewed, but rather offers a percentage of the advertising revenue. Another bonus comes from the people a user can successfully refer to Tsu.co.
On one hand, Facebook has argued that the decision to ban posts related to Tsu.co has been taken to prevent opportunists from using Facebook for spamming its users or making fake offers. On the other hand, Tsu.co considers that Facebook is manipulating its users and making profit from their work without giving anything in return. A truce has been offered by Facebook if Tsu.co would disable the feature that allows automatically posting links from the smaller company to the bigger one. The offer has been refused by the smaller company which made a call for equality, on the premises that Tsu.co does not violate the terms and conditions. Sebastian Sobczak also stated that his social media platform is similar to YouTube, which offers revenue to content creators.
Social media users are of the opinion that Facebook might see Tsu.co as competition more than other websites like Twitter or Youtube, and it is their way of giving them a hard time. Contesting Facebook’s reing of power might be difficult, but Tsu.co is not the first opponent, as there have been noticed more than a few attempts by smaller companies. And Facebook might be right in worrying, as we have previously seen the case of MySpace.com, once the leader of social media, now rendered to dust.
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