The Apple Watch doesn’t only create controversy in media, it allows for user critique and developers reception to take effect directly in sales numbers that don’t appear to be as promising as Apple thought they would.
The wearables industry still represents a shaky market, with people receiving the new hi-tech gadgets with their eyebrows raised and consequently giving up on the new Apple device that was announced with capital letters.
The watch is getting set and ready to hit stores next week in joining Google’s Android Wear and other Wi-Fi and Bluetooth smartwatches. However, recent data collected from a large number of surveys revealed that the public is not impressed by wearables. It is a question of adaptation and adaptation needs time and investment in better quality and more efficient functions.
Just before the long awaited launch, a series of third party developers have stood in line to create special apps to allow users browse in a large variety of mediums. Some months ago it was described how large lists of e-commerce stores are developing software perfectly adapted to the Apple Watch. TV broadcasters also came with featured alternatives that allows Apple Watch users enjoy a new means of connectivity with what they have on sale.
Few of what was declared really worked, with consumers complaining that this is too gadget-y and developers finding it hard to adapt their technology to a few-inches screen wrapped around one’s wrist.
Surely, we have become increasingly aware on new technology emerging and this is what makes industry forecasts run high, while the consumer’s interest in buying smartwatches is still low.
Consumers and developers are giving up on the Apple Watch as the trouble comes from the disconnection between Apple’s marketing and the reality provided by the wearale piece of tech. Apple has always been doing a fabulous job in marketing its products and most of the times their promise was based on facts or at least they had a true talent to make us really believe and experience what they sold to us.
With the Apple Watch, the situation is slightly different, as it doesn’t do what it promises. Its features are not still updated to the performance they promise and the adaptation from a larger screen to a small scale one seems to be a step back rather than a leap forward.
Image Source: digitaltrends.com
