Soon, Starbucks, Chili’s and KFC will use Apple Pay in order to facilitate customers’ payment process.
During a conference, Jennifer Bailey, Apple’s Pay vice president, declared that the mobile payment service will be implemented in some of the Starbucks Stores by the end of 2015. Next year, however, all Starbucks stores will benefit from this new facility.
Apple Pay will also extend in KFC and Chili’s restaurants in 2016.
Over the last years, this facility, which would transform your phone into a digital wallet, has gained excessive publicity.
Apple raised an interest in customers since last year, when it first attempted to use contactless mobile payments. After a few days since Apple Pay has been released, the service was used by approximately 1 million people.
“I have to say in the last year of working on Apple Pay, we’ve sees a sea change in momentum around acceptance at the merchant level,” declared Bailey.
The service is based on a technology entitled near-field communication. It will give customers the possibility of making payment using their iPhone, Apple Watch and iPads. Moreover, the iOS 9 update made last month enables users to strengthen loyalty and premium cards.
For this procedure, a token will be used instead of credit cards, so the retailers will get an encrypted digital token instead of customers’ data. This procedure, however, is not new. Samsung functions on the same principle on its mobile payments.
Apple Pay is on the market since 2014. 500 financial institutions and 220,000 retailers located in the US used this way of payment. By 2015, 2,500 banks supported this service and 1 million shops accepted Apple Pay. By the end of the year, more than 1,5 million locations will implement this service.
However, Apple faces strong competition from Android Pay and Samsung, which has launched its Samsung Pay service last month in the Unites States.
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