In an effort to deepen its revenue pool, Rovio prepares to release a sequel to the highly acclaimed Angry Birds game. The year it’s seen the light of our cellphone and desktop screens, Angry Birds created a frenzy. On the subway, on the bus station, in traffic or at home, each and every one of us got swept away by the Angry Birds Mania.
Angry Birds is as easy as anger nowadays, a simple and addictive game which makes us slingshot birds at structures used to protect pigs. It was first launched in 2009 and considered an all-time success back then. It rapidly worked its way to the top of iOS game charts and migrated to other platforms over the years, with Windows Phone, Android, game consoles and PC’s included.
Since the initial release of the very popular game, spinoff, merchandise and television shows have been working to support its popularity but this is the first time the company announces an actual sequel.
Angry Birds 2 will launch later this month, on July 30. There’s no official announcement regarding a name change so we must wait until the magic day to find out about how the new Angry Birds release will sound to our ears. A recent Tweet could have unveiled a part of the new name, which sounds “Bigger. Badder. Birdier”.
Media comments that Rovio’s initiative to release a much awaited sequel can be interpreted as a lifeline for the company which is on a downward path ever since freemium games packed with in-app purchases have been released on the market. Users find it entertaining to rather play King’s Candy Crush Saga, as an easy breezy alternative to everything else.
Last year, Rovio reported only $170 million in revenue and $11 million in operating profit in 2014, down from the previous year. As a consequence, the company was forced to cut off more than 100 jobs.
Rovio is presently leaning on the future release to boost its image and rebuild its own business. Although the company has expanded into a bunch of other areas, including theme parks, plush toys and full-length feature films, it didn’t manage to stay on the surface and keep its level of profits at a satisfactory surface.
Let’s hope that Angry Birds 2 will indeed be “Bigger. Badder. Birdier” and that it will draw us into the entertaining world of flying pigs while Rovio will fly up to the sky of large profits. The Angry Birds Sequel to be released at the end of July is the timid thread of hope Rovio clings to and we’re keeping our fingers crossed and hope it will succeed.
Image Source: youtube.com
