According to a report on Wall Street Journal, Amazon is to release a new low-price tablet.
The price of the new 6-inch Amazon tablet would be 50 dollars, placing it at half the price of Amazon’s 6-inch FireHD device and among the lowest priced on the slate market.
The same report suggested that the new tablet would be part of a range of three, the other two sporting an 8-inch screen or 10-inch screen. Amazon’s HDX 8.9-inch tablet is the widest-screened tablet the company has. However, no price list for the other two was released.
If the tablets are indeed pushed through, they would hit the market just as the holiday shopping season starts. While the release of another range of tablets could be perceived as somewhat redundant in a saturated market, Amazon would certainly appeal to a new segment of consumers who are looking for the best price-quality ratio. The release of the new tablet could prove beneficial, particularly with regards to foreign markets.
Amazon officials haven’t been available for comment on the matter. A particular point of interest concerning Amazon’s new tablet is whether it supports the same ad screens as the HD6 for instance, which makes it a powerful marketing tool. In the case of HD6, if a customer wishes to purchase an ad-free device, they must be ready to cash out 114 dollars instead of the 99 charged for the conventional tablet.
Amazon’s new product could find a strong competitor in Apple’s iPad Pro. The latter will most probably be released during Apple’s 9th of September event. While the two products appeal to different market segments, a market share battle is not excluded.
Even as the slate market is taking a plunge, Apple counted a market share of 24.5 percent. On the other hand, compared to the second quarter of 2013, the iPad Mini and the iPad sales fell by 26 percent.
In 2014 the tablet sales registered a 7 percent drop in the second quarter according to the International Data Corporation. Disenchanted with the lack of timely software and hardware upgrades customers diverted their preferences to other devices.
Photo Credits: techomag.com