YouTube wants to create a new subscription platform called Remix
You might be able to find music on YouTube, but the company has decided to release a dedicated platform only for music streaming. As rumors say, this platform is scheduled for release in March 2018. It will probably be called Remix, and will bring together all the YouTube Red and Google Play Music subscribers.
Remix will bring together Google Play Music and YouTube Red
As it seems, the announced release date for Remix is already settled. However, the actual launch still depends on some factors. Before the music streaming service can go online, YouTube has to settle some deals with some major music labels. Rumors suggest the platform kept negotiating with Universal Music Group and Sony Music Entertainment for over a year.
In seems that these are not the only labels which are in talks with YouTube. Merlin, for instance, which gathers together more independent labels, is also among the negotiators. Warner Music Group, on the other hand, seems to have already agreed to the deals.
Remix is owned by Alphabet Inc, a company that is constantly trying to overcome the supremacy of Spotify and Apple Music. The first attempt was in 2011, with the introduction of Google Play Music. This service was based on subscriptions, and allowed people to stream music.
This is the third attempt to surpass the competitors
As this wasn’t as successful among the users as its competitors, the company tried again with YouTube Music Key in 2014, which turned into YouTube Red in 2016. This service offered more benefits to the users, and they were soon put into subscription bundles with Play Music. Nothing was enough to catch the attention of the customers, unfortunately.
“Music is very important to Google and we’re evaluating how to bring together our music offerings to deliver the best possible product for our users, music partners and artists.”
The release of Remix wasn’t such a big surprise, as many rumors were already circulating about it. This way, YouTube might overcome the criticism accusing it of not offering enough benefits to artists and labels by streaming their music for free, but with ads.
Image Source: Wikimedia Commons
