There was a time when Yahoo used to be great. We were using its search engine, we were reading its news, and we were indulging ourselves in the features of Yahoo Messenger. The Yahoo Era suddenly ended once Facebook and Google started their endeavor to take over the world.
The Yahoo annual meeting took place on Wednesday and it included formatting features for the company’s e-mail service. And that is not the news cherry on top, as Yahoo is planning to boost its popularity with some entertaining features. The company stated that it is “driving toward a dramatic business transformation”, with a giant focus on digital advertising.
Yahoo is still on its way to take over a good chunk of the mobile world, as an increasing number of people surfs on the Web and performs searches from their smartphones and tablets, instead of desktop and notebook computers. Yahoo is trying to adapt to these new trends, already common for the Google and Facebook giants, and refreshed the company’s mobile features, allowing for Yahoo Weather, Finance and Sports to roll out on mobile devices.
The annual Yahoo meeting was a good chance for Marissa Mayer, the chief executive of Yahoo, to announce a partnership with Oracle, aimed at getting users to try Yahoo search. At the end of this month the partnership will become active, allowing users who install or update Oracle’s Java software to be prompted to make Yahoo their default search engine and home page. This is a very courageous step to make, as Yahoo has lost a great deal of popularity over the years, failing to raise to the standards of the constantly changing virtual world.
With the new partnership, Mayer is trying to raise the company’s market reach and take a bigger role in the Web search. Yahoo already made a deal with Mozilla last year, with Yahoo becoming the default browser for Firefox and now they plan to reach the Apple level, by taking over the prized default search box in the iPhone’s Safari browser.
It seems that the CEO of Yahoo has been able to perform some very bold tasks and managed to raise Yahoo’s stock level with more than 150% from the time she took position as CEO in July 2012. With the new initiative to boost its digital advertising features and manipulate the world of online search, the predictions are promising.
It seems that Mayer has serious plans for its baby and now the entire world of Yahoo plans to revamp its features and services, for a major improvement in market reach. The company has already introduced new apps like News digest that won critical acclaim. But above the critic stays the public that is still reluctant to what Yahoo wants to deliver. Whether the entire business strategy will prove to be successful or not, the future will share it all with us.
Image Source: wctechblog.com
