The social media giant is trying to do everything in its power to keep users on the platform. To that extent, Facebook is implementing a new Recommendations from Friends feature that will allow users to stay even more connected with current events by creating polls and having all the information come to them.
Facebook is trying to make both its website and its mobile app more appealing to users. The social media platform has implemented more interactive features can be found on Facebook’s Pages and Events tools. Users can already benefit from the two options, learning more about ongoing events and their favorite restaurants or celebrities.
Now, thanks to the new changes, Facebook users can create a poll on the social media app, asking their friends for recommendations about a restaurant, a concert, even a business that they do not know if it can be trusted or not. After the recommendations are made, they get placed on a map containing links to the pages of the places or events in question. Users will also have the option of purchasing various items from those pages, never leaving the platform during any step.
Andre Bosworth, Ads and Platform VP at Facebook invited users to imagine the following scenario:
“There’s a concert in town from a band you love, and you do not know about it.”
Thanks to the new updates, you will be notified about the event, never losing a chance to have fun ever again.
The company is trying to replace the users’ Google habit. They stated that while Google is a very helpful program, its automated algorithms cannot be more trustworthy than the opinion of a person’s friends and family.
Lots of individuals rely on Amazon reviews when they want to purchase something from the platform, so why not ask their friends about the best restaurants in a certain area or the best shoe shop on a ten-mile radius.
While the new implementations seem very user-friendly, they are also a clever and subtle way to generate more revenue. All the views and clicks on the social media platform generate considerable amounts of money. If users get all they need from a single platform, then they will automatically spend more time on it, browsing pages, shopping, reading and writing reviews.
Will you create polls on Facebook next time you have some questions for your friends or is Google more trustworthy?
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