The Apple WWDC event is happening these days and as it does, surprises unfold and news take over the media. Since iTunes and the iPod appeared, music was revolutionized. All our songs were differently perceived, differently stocked, bought and overviewed. Apple’s iTunes changed the way music lovers bought their songs and the way music makers distributed their materials. The tech giant is now getting ready to unveil the brand new Apple music streaming service that will surely come with the right price to be paid.
There are already millions of users already tuning in and using services such as Spotify and Pandora on an usual basis, while Apple wants to take over a great public fragment away from these competitors, preparing to launch its own service and getting the listeners ready to open their ears, wallets and arms to embrace a new way of listening to music.
iTunes needed some new clothes and a new appearance, as it was left behind since its launch in 2003, when it was already designed to include an option of subscribing to streaming music for a cost of $10 monthly.
The rebranded Apple music will be launched today during the opening presentation of WWDC in San Francisco. Sony Music will walk along with the Apple guys, confirming an on stage interview during the conference and consequently unveiling the new Apple Music service.
Apple music will work as a new tag added to the tech giant. Company representatives are highly optimistic about its unveiling. And this is not based on hollow ground, as there are millions in budgets ready for investment in advertising programs, along with 800 million credit cards already linked to iTunes accounts. Apple is anyhow well known for its strong companionship with the music industry, so competitors, brace yourselves for a new challenge.
Apple is serious whenever they get into new business, and predictions say that a boom in subscription streaming will surely pump up good cash into a music industry that has shrunk to $15 billion on a yearly basis, from $30 billion a decade ago.
Music has been running freely on fertile ground ever since YouTube has made things easy for all users, while musicians adapted to the free-of-charge systems and many of them started launching free album streams on cost-free platforms. Radiohead is one of the examples and there’s a few more that followed their example. But Apple is good in the money-making, money spending fields, so the revolution will not be televised, it will be listened with ears open on those cute Apple headphones, and bought for the right price.
Image Source: mashable.com
