Microsoft has announced its agreements with some popular tech companies. 31 tablet makers will pre-install Skype and Microsoft Office Apps on their devices. After Dell and Samsung tablets that benefited from Microsoft’s soft touch, now Sony Xperia Z4 and LG G Pad will have Skype and the entire Microsoft Office package as default features.
Microsoft’s strategy appears to evolve into bundling its apps on rival operating systems, aiming at a larger public and consequently, larger popularity and revenues.
Its initiative started no less than two months ago, when Microsoft announced its deals with Samsung, Dell and a limited selection of regional manufacturers that will include Word, Excel, OneNote, PowerPoint, OneDrive and Skype on their default apps list. No less than other 20 companies have signed up, with Microsoft taking measures to be sure that we won’t benefit from any new device without having Microsoft applications installed.
These guys are not exactly one of those companies that get ahead of themselves by creating all sorts of original pieces of technology. Lately, they have been concentrated on spreading their ready-made pieces of tech on mobile devices and it seems that it works just fine for them, with various high-end cell phones and tablets coming with Office and Skype as pre-installed programs.
While Microsoft tries to stick to the optimistic and productive side, considering their strategy as a way to add value, tablet buyers may see the pre-installed services as futile software. The storage space for both is considerable, swallowing a great fragment of the available space on various devices with only 16GB of storage.
The Windows 10 platform will most probably be released soon by Microsoft, enhancing their native operating system and aiming to bring together unified apps along with support for a phone companion app. This way, they can enable users to sync data between Windows and mobile devices running on Android, Windows Phone platforms and iOS.
No matter how hard Microsoft tries to keep the pace with the main competitors on the market, it will be quite hard for them to enter the graces of users who are already accustomed with Google and Apple along with their operating systems, the most popular to date. The two main technology giants own the benefit of always managing to take things further by coming with new and revolutionary features. Microsoft has had its moments of glory but it’s been slowly swallowed by the mobile technology era.
Whether their strategy to gain more terrain on a very flexible market will be productive, we will see it in the near future.
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