In light of the recent events, Howard Schultz, Starbucks CEO and chairman has announced the company is now focusing on hiring 10,000 refugees over the course of the next 5 years in response to Donald Trump’s executive order. The policy bars Muslim nationals from seven countries to entering the country for the next 90 days. Those who have been targeted by the executive order are either stuck in airports outside the U.S. or have been detained.
Not only Starbucks is feeling the negative effects of the policy that went into full effect on Friday, January 27th. Apple’s CEO, Tim Cook, also addressed the Cupertino-based company’s employees through an e-mail saying that legal teams and Human Resources department are working closely together to provide aid and assistance on immigration policy.
Starbucks’ CEO also addressed employees on targeted by the executive order via a letter on Sunday, saying the main focus will fall on those who have worked closely together with U.S. troops and served as support personnel or interpreters.
“We are living in an unprecedented time, one in which the promise of the American Dream, being called into question”, read Schultz’s letter.
Howard Schultz identified himself as a Hillary Clinton supporter during the presidential run. Now, is focusing on addressing other parts of the Trump administration’s agenda, apart from immigration, such as restructuring trade with Mexico and repealing The Patient Protection and Affordable Care Act passed during Obama administration.
Hence, the letter also addresses to coffee growers across Mexico, Schultz claiming to support the coffee trade between the two nations. Furthermore, via the same written statement, Starbucks’ CEO announced to provide health insurance to eligible workers, should The Affordable Care Act fall under the new administration.
If something, Howard Schultz’ move only serves as an example of the complexities U.S. businesses face under the Trump administration. In the past, Donald Trump met with CEOs at Boeing, General Motors, and Ford demanding them to create jobs within the nation’s borders. Each announcement regarding new factory jobs was then touted as a success on Twitter, even though such plans had been already considered before Donald Trump’s victory.
While the Trump administration seems to fare some corporate leaders well, others, like Apple’s CEO, Facebook’s founder, and now Howard Schultz are taking a seat at the other end of the table directly challenging the new President’s resolves.
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