The Samsung giant not only releases hi-end devices that make the world of internet unfold in front of our very eyes. Samsung not only brings communication closer and to the highest levels of quality, but also directs Social Responsibility campaigns.
It seems that the Samsung Argentinian team recently released a Safety Truck, namely a truck with a wireless camera mounted on the front, displaying the road ahead on a screen that is placed on the back of the vechicle. It is a new way to avoid accidents and to make trucks easier to cross.
Death by car accidents is still common and with this initiative Samsung tries to make the roads safer and to make it easier on drivers to confront with delicate situations. The two lane highways are known to be dangerous and trucks don’t make it easier on drivers that are in a constant rush.
The system invented by Samsung works in a very simple manner, with the front mounted camera broadcasting signal to four monitors on the back of the truck. This way, drivers behind get a clear and accurate view ahead. Also, with the help of the camera device drivers see any obstacles on the road ahead and can easily prevent sudden emergency braking.
The system is in its experimental phase and it is not operational yet but Samsung is currently working with government safety agencies to develop the entire concept.
For the time being we are only allowed to enjoy the prototype truck that can speak for the future of safe driving. The South Korean company hopes to adapt technology in order to make the oversize cars seemingly transparent.
Samsung is still running tests in Argentina, an area where traffic accidents are pretty high due to the two lane roads in the country. They are testing a prototype with a local B2B client and the partnership seems to have very good echoes both in the media and on the roads of Argentina.
Although the Samsung idea appears to be brilliant, cost-wise is almost impossible to bear. They now work to obtain regulatory approval for the deployment of the Safety Truck prototype but the investment budgets for a release and use at large scale seem utopic. The camera is cheap and very simple to install but the four displays per truck would represent a very important investment for any company to make, as it doesn’t lead to any direct financial benefit. The Samsung Social Responsibility campaign could hold beneficial effects in a future where people are ready to invest in safety without expecting financial profits. But this is a question of idealism for the moment, rather than a matter of reality. Until further “Safety Truck” notice, Samsung has managed to deliver a pretty inovative CSR campaign.
Image Source: theclippingpoint.net
