Major tech news is coming out of China about the Pepsi smartphone. Reuters picked up the story and quickly reported that the renowned soft drink manufacturer has confirmed its collaboration with a licensing partner in developing a new smartphone.
For many, this is more than an unexpected announcement from Pepsi Co, although the company denies long term ambitions in breaking into the global market for mobile devices. According to a company spokesperson, the Pepsi smartphone will instead be limited to the Chinese market alone.
There are rumors spread on social media that the Pepsi smartphone will be called Pepsi P1, although this remains unconfirmed by the company as of the current date. The phone allegedly features a 5.5-inch screen with a full-high definition resolution of 1920 x 1080, a 1.7 GHz processor model MT6592, 2 GB RAM and 16 GB available space for internal storage, the latter being comparable to that offered by major potential competitors on the market for both their smartphones and tablets.
But the ambitious tech features do not stop there. The Pepsi P1 is said to feature a fingerprint sensor for user identification and lock screens, capacitive buttons and an emblazoned Pepsi logo. It is also said to come with a metallic finishing for its case.
Aside from the technical specifications rumored on social media and news websites, there is also an online leak which purportedly confirms that Pepsi is developing some accessories to be released with their new phone on the Chinese market.
If the leak is indeed correct, this means that the company is supposed to reveal all the details about their upcoming product as early as October 20. There is much anticipation over how the new smartphone will be announced and to what extent it will be able stay on the market against competitors.
Tech analysts however do not expect much innovation from the new smartphone, especially in light of Pepsi’s announcement that it has no objective in staying on the market for too long. Last year, Lamborghini also announced its own brand of smartphone, available exclusively for the luxury market, at a heavy retail price of $6,000.
Furthermore, Pepsi claims several precedents with other accessories they have developed in the past for regional markets. In 2014, for example, the company tied up with Danish luxury stereo and TV maker Bang & Olufsen, as well as Italian shoemaker Del Toro for a range of products for its soccer campaign during the World Cup.
Photo Credits: Flickr