Roumor has it that Facebook is working on a new app that will keep you in touch with all the hot news. It is quite an impressive endeavor since it is trying to hit two birds with one stone: Facebook wants to improve and maintain its name in the social media and it wants to dethrone any other app that is either doing this right now or will ever be designed to do so.
We are not talking about an app that is in its maturity or final stages. It is still fresh, in its early stages and the release date has yet to be divulged. The app is going to allow users to pick what publications they want to subscribe to and receive notifications on specific subjects of interest.
When anything important happens in the world and newspapers get their hands on it, the publishers will have to write a 100 character description, attach a link and send it to their followers. It is important to mention that only a few, maybe select, number of publications will have access to the app and its features. This might be implemented in order to keep the news sources trustworthy.
The app seems to be in alpha testing and, as stated previously, there is no indication as to when it is going to be released. It looks like the app is a part of Facebook for business initiative. The intentions seem to resemble those of Twitter and a source who is now experimenting with the app has stated that Facebook has chosen a number of companies which are not piloting it.
While Facebook refused to comment about this story, we do have some details about how the app is going to work. The app will be downloaded via Facebook and users will be prompted to choose the publications they want to follow. Apparently publications are divided into “stations” and “substations”.
The there is any piece of breaking news, the notifications will be instantly delivered to all followers, just like Twitter does it. We mentioned above that the news will contain 100 characters and the publisher’s website.
While the information is quite scarce on this subject, it is important to notice Facebook’s decision making behind the entire process. Facebook is already a very large company with very huge profit, but instead of relying on how powerful the company is, it is reinvesting in itself in order to grow in popularity.
While we might not see the demise of Twitter because of Facebook app’s “exclusive” feature, it will be interesting to see how events unfold after the app will be finished and released to the public.
Photo Credits businessinsider.com