The Google I/O conference that unfolds these days reveals some very insightful pieces of news from Google that plans to offer developers more chances to grow their revenues. The new ad monetizing features from Google come to light, allowing users to benefit from new ways of marketing their creations.
Google has improved its Audience Builder tool, still in beta, to allow developers to segment users based on the way they interact with an applications. Developers are allowed to show ads only to particular targeted segments, while hiding apps from others.
The tech giant will also expand its AdMob mediation, a special tool enabling developers to maximize their fill rates by sending ad requests to multiple networks like Facebook, Twitter, AdRally, LeadBolt and some other large Chinese mobile ad networks.
AdMob Reservations supports mobile app sales teams in a quite efficient manner, by letting them take ad campaign bookings from advertisers and upload ad creatives, thus managing the delivery of these campaigns free of charge, directly in the AdMob platform.
AdMob is already launched as plugin to third party game engines such as Unity and Cocos2d-x
AdWords will also see the light of improvement from the Google masterminds, with new Universal App campaigns enabling advertisers to reach consumers very easily through Google Search, AdMob network, Google Display Network, Google Play and YouTube, through a simple campaign type. This way users will be able to set-up wide audience reach install ads for Android apps in Adwords or in the Google Play Developer Console.
This way, Google plans to make it easy on developers to promote and sell apps across the tech giant’s products, by maximizing campaign performance.
By the end of next February, search ads will be embodied in Google Play, with sponsored results appearing next to all other apps when users are looking to install.
Besides the Google AdWords improvements, Analytics walks a few steps farther, with Google Analytics for Apps rolling out in the near future. Google already allows its users to track the performance of their mobile app install campaign for both Android and iOS users, partnering with over 20 ad networks.
However, Google plans to take things to a higher level, in letting developers understand the effectiveness of multiple media partners and placements. The Mobile App Install Campaign Attribution will offer a general overview on app value across networks and will also enable the capability to postback conversions to ad networks.
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