It’s time to wave goodbye at Microsoft and welcome our newly desired mobile phone vendor: Huawei. Huawei has taken its rightful spot as the world’s third greatest mobile phone company. The second quarter has proven to be quite beneficial for Microsoft’s competitor as it saw a 7 percent market share rise during this period.
Microsoft took the fall as its global mobile phone market dropped from 11.9 percent during last year’s second quarter to the very low 6.4 percent in the second quarter this year. The company has registered a massive decrease in phone sales: from 50.3 million in 2014 to almost 28 million in 2015. It is suffice to say that Microsoft’s phone sales have almost been cut in half.
Huawei, on the other hand, has had a lot to profit from Microsoft’s fall, but from Samsung’s failure to produce enough smartphones until the release of its new Galaxy S6 as well. The market did not react well to Samsung’s mistiming, so customers sought phones from companies such as Huawei or Xiaomi. Strategy Analytics director Ken Hyers is looking forward to Huawei’s ascension:
“Huawei is rising fast in all regions of the world, particularly China where its 4G models, such as the Mate7, are proving wildly popular.”
Huawei registered a significant boost in market share rise and mobile phone shipment. Bouncing from a 4.8 percent market share to 7 percent and with shipping going up from 20.6 million to 30.6 million, Huawei seems to be one of the consumers’ favorites and will remain so for some time.
The top 2 competitors seem to have kept their positions. But Samsung registered significant loss: market share dropped from 22.3 percent (second quarter, 2014) to 20.5 percent (second quarter, 2015). Shipments dropped from 95.3 million to 89 million and the company has to face the fact that there is little demand for its phones for the time being.
Just as Huawei, Apple also profited from Samsung’s mistakes. Market share rose from 8.2 percent to 10.9 and shipment rose from 35.2 million to 47.5. The growth is also caused by the increased demand of iPhone 6 and iPhone 6 Plus in China.
As for Microsoft, things have not been going too well ever since it invested in purchasing Nokia’s smartphone business in 2014. Moreover, the investment has failed to show any promise so far. It remains to be seen if Microsoft can pull itself back together in the following months. Until then Huawei will hold its ground.
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