Computer giant Microsoft has acquired the German startup which developed Wunderlist to-do app, in the attempt to keep up with the current mobile technology trends. The Redmond based company has been in fierce competition with rival Apple for decades, but so far has made very little steps into bringing computing power to mobile devices.
The attempt of creating a multi-device operating system, Windows 8 and the update Windows 8.1, has been received with mixed feelings by consumers and IT specialists alike. The promised Windows 10 version, set to launch in early July, promises to be the final solution for desktop computers, touchscreen laptops, smartphones and tablet.
Moving Towards the Mobile World
To complement its relatively recent mobile oriented approach to computing industry, Microsoft is planning to offer several apps which will be added to the existing collaborative work facilities. The Office suite was redesigned to allow cloud storage and multiple user access to documents. The blamed and derided Internet Explorer browser will be put to its final resting place. And more and more apps shall take place of the regular software fixtures previously packed in Microsoft software suites.
The acquisition of 6Wunderkinder GmbH, the Berlin based startup which developed Wunderlist is seen by analysts as a clear move away from classic computing and towards mobile devices. Wunderlist can be installed on multiple devices and allows users to create to-do lists, set alarms and deadlines and be permanently in touch with their personal and professional lives.
Earlier in March, Microsoft purchased LiveLoop, developed by another star-up, based in California. This application allows multiple users to collaborate on PowerPoint documents in real time.
What The Future Holds for Microsoft
LiveLoop and now Wunderlist mark a cornerstone in the new business philosophy of Microsoft. Moving away from fixed computers and towards the mobile industry, the software leader seems to recognize (albeit, rather late) the shift in consumer habits, demands and expectations.
While the main business line of developing operating systems and office suites for computers will continue to thrive, it can only do so on the backbone of an integrated computer-mobile business practice and mission.
Image Source: India Times
