JetBlue to offer free Wi-Fi onboard all flights by fall 2016, according to news coming from the low-cost airline itself. JetBlue Airlines has claimed that this is an original perk, not offered at this level by any other competitor in the United States.
Calling its service, Fly-Fi, all JetBlue aircraft will offer free high-speech wireless Internet connections to all passengers onboard. The company announced yesterday that is has already equipped three-quarters of its fleet with the new Fly-Fi feature. It has completed installation of free Wi-Fi networks on its fleet of Airbus A320 and A321 and is moving to provide the same features for its smaller Embraer 190s.
Fly-Fi boasts an Internet speed of 20 mbps for every device that is connected to the network, while basic Wi-Fi services will remain complimentary for all fliers. Fly-Fi uses a satellite broad band Internet technology to offer people the type of high-speed wireless Internet they have at home.
It will allow users to do everything they would normally do on fast Wi-Fi networks, such as stream videos, access social media, download programs and software they need etc. Fliers can connect as many devices as they want to the high-speed Fly-Fi network.
JetBlue Airways’ decision to offer high-speed Internet at no charge whatsoever to all its customers is another decision from the administration to expand the legacy the airline company has already created for itself in terms of in-flight entertainment.
When JetBlue commenced operations in 2000, it became a game-changer by offering new entertainment feature onboard which were previously unheard of from competitors. The setback televisions which offered free live programming have remained extremely popular among frequent fliers ever since they were first introduced.
JetBlue vice president of brand and product development Jamie Perry has said that by offering free and fast wireless Internet service onboard, the company wants to further prove that there is a business-wise manner in which airlines can provide entertainment options without additional costs. He went on to say that customers should not have to choose between price and comfort.
In addition to this, JetBlue and Amazon are already preparing to launch Amazon Video onboard, which would offer instant streaming access to thousands of movies and TV episodes during the flight.
Recently, JetBlue was downgraded by JPMorgan Chase & Co. from an “overweight” rating to a “neutral” level. But for loyal customers, this bears little meaning. With the announcement of the new entertainment features, for many frequent fliers, this is just another comforting reminder of why they continue to choose JetBlue.
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