Google+ has appeared at a time when competition with Facebook didn’t sound as harsh and impossible as it does nowadays. The tech giant has thought of investing in its own social network as an initiative to drive more users to the platform, better manage the masses and create higher levels of engagement with the tech giant.
Users were curious enough to try out Google’s social network but Google Plus accounts failed to get all that many visits.
As a consequence of the newly accounted failure, Google declared on Monday that it would move the features once integrated into Google Plus someplace else, where they can be more efficiently manipulated. Google has already made the move to replace the Google Photos Location sharing center that will ultimately be assigned to Google Hangouts, the tech giant’s chat app.
Furthermore, users will no longer be required to sign up for a Google Plus account in order to comment on YouTube. This is maybe the best move made by Google, as it managed to make us feel obliged to tie ourselves by its social network in order to interact on another platforms with different profiles, also belonging to the search engine titan.
Google has been spending a lot of time to develop the best strategy in order to solve the Google+ issue. Its popularity failed to add up to Google’s track record and now the soon to be ex social network has its most useful pieces moved to another dimensions. Google Plus will no longer be the central hub for the entire Google related activity.
Its story was more than promising. Google launched its social network no less than four years ago, seeking to create a wide space with more than 1 billion people posting new statuses, updating their feeds with news, sharing important pieces of information and keeping in touch with family, friends and colleagues. The company aimed at making it “a platform layer” that gathered together Google’s sharing models, along with a product and a mobile app.
“It was a well-intentioned goal, but as realized it led to some product experiences that users sometimes found confusing”, official representatives stated.
Google+ will now be focused on connecting users around particular interests. Google+’s team is now called SPS, standing for Streams, Photos and Sharing. Google photos already allows users to share their uploaded content at their will, with or without a Google Plus profile. A list of other things people share on social networks, such as location, are also being moved to other Google apps such as the messaging and video chat services. Google+ is dead, long live Google+.
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