After Sex, Lies and Videotapes, we have the Theft, Lies and Facebook Video scandal. YouTube has thrown a grenade towards Facebook the other day, accusing the platform of turning a blind eye to people posting videos without creator’s permission, among other accusations.
Although Facebook officials state that they take intellectual property rights very seriously, well, what else could they say, we have a dirty business going on here. We already know that they are making serious efforts to upgrade their video features in order to gain a new pool of users and juice some profits out of the video markets, but they are playing with the wrong guys. YouTube is already the all-time leader on video markets and it is pretty hard to outgrow such a strong competitor, the more so Facebook doesn’t really care about fair play, as far as we can see.
YouTube accuses Facebook of cheating, lying and stealing to maintain its advantage in the online video streaming business. Their dirty tactics have led them to basically and temporarily surpass YouTube and become the largest video streaming on the web. That comes as a fair surprise, as a few weeks ago we were announced that YouTube is actually the lead player on the video playground.
In response to the accusations, Facebook declares that they have their own software system, namely Audio Magic, which is designed to track unauthorized content and provide creators with reporting tools especially designed to help them track all inappropriate content.
Apart from the short intervention, Facebook refused to offer further information and officials insist that the company is on top of the situation and is presently working on a solution.
YouTube is waiting for a rapid response from Facebook, as there are giant amounts of money leaking in the meantime. YouTube users can make serious profits on YouTube, as the site allows ads and shares all the ad revenue with creators. On the other hand, Facebook does not offer the ad supported option for most YouTube creators.
A first solution to the matter would be to allow creators have complete control over exactly which videos get posted on Facebook. That doesn’t happen now, as Facebook is not yet able to police and verify its platform in the same way YouTube does. The video platform waits for Facebook to take urgent action and regulate the inconsistencies. It is now clearer than ever that Facebook’s video policy works in mysterious ways, at least by encouraging video theft.
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