YouTube has taken a much too comfortable position in the public preferences, reason why Facebook is trying to take over its success and revamp its video features, in search for a larger slice of the profits cake. Facebook recently announced new tools for all video publishers. Customization and control will soon be made available, offering a helping hand to video publishers to grow their businesses on Facebook.
The next weeks will have the new update rolling out on all our mobile devices and desktop screens. The strategy behind the new feature is designed to align the Facebook video publishing service tight and close with what the main competition, YouTube, already provides.
Furthermore, Facebook offers revamped video flow, allowing page owners personalized distribution options for the entire diversity of videos on Facebook. The new video library is an extremely simple, intuitive and centralized place to manage videos.
YouTube strikes back with an update to the app for Android. According to the recent official statements, through the update, Android users will be able to detect vertical videos and automatically expand them to the full screen option on mobile devices. Facebook reciprocates with offering admin users the option to restrict their audiences by age and gender and keep their own video thumbnails.
The war of the video giants has just started, as YouTube recently bragged about their all-time success with their platform, which is more than cable TV. Children see Cable TV watching as punishment, every time their parents restrict their access to mobile handsets. YouTube killed the Cable TV star, now with more than 300 hours of video uploaded per minute on the video platform. Beat that, Facebook, with all your endeavors to conquer the video market.
Facebook’s takeover of video markets started back in 2013, when the social platform has introduced new features, more user friendly tools and new partnerships with content creators to make the video service a strong competitor of Google’s YouTube. It seems that the battlefield is getting stirred up by constant changes in strategy for both giants. Facebook’s video potential became worth mentioning since last summer, when Facebook has reached a peak, with more than 17 million videos shared by users the moment when The Ice Bucket Challenge started.
When it comes to YouTube, the giant’s tactic was to make watching the online service feel more like watching TV. Their goal was achieved. YouTube provides high quality content, it has added auto-play features and improved its mobile experience. Their user-uploaded content is presently easier to monetize. YouTube has seen an increase in reach altogether with their ad enhancing features, allowing for the presence of buy buttons for video advertisements.
Facebook vs YouTube: Take Two goes further with even more sophisticated, user friendly upgrades. Facebook still has a lot to work on to become a strong competitor in front of the platform that killed the cable TV network star.
Image Source: business2community.com
