Facebook has stopped from being a simple, clean and clear social network over the last years. The social giant has constantly added features meant to make users become addicted by the diverse range of content it promotes.
Facebook has changed the world of marketing, advertising and online journalism, turning marketers into little robots that constantly assimilate, translate and react to new algorithmic changes that could make them boost the sales of whichever product they are promoting. Journalists are deeply interested in hashtags, shifting their focus from authenticity and truth. Content is now repurposed, recycled and re-used, based on the feedback it gathers from interested users. Large chunks of information are being manipulated and delivered to us, ignoring the truth of facts or the rhetorical quality behind the writing.
People speak through emoji rather than words, share photos with their favorite foods rather than going out, the music industry is reimagined and basically almost everything that needs a little slice of popularity to survive, is linked to Facebook.
Mark Zuckerberg recently announced that “One day, I believe we’ll be able to send full, rich thoughts to each other directly using technology”. This is not an easy thing to do but it tremendously terrifying, in a world where spoken language and human interaction are slowly degrading, leaving room for an alternative, virtual life to take shape in a universe governed by fantasy and illusion. Facebook is the image that speaks a thousand words, but the thousand words are deprived of meaning. All that’s shiny and happy matters more than things that could rather be defined as meaningful.
Facebook is adding bricks to the brave new world it’s building, by working on laser technology meant to deliver high speed internet through drone satellites in remote areas. The social network intends to appeal to larger masses of public who will be drawn into the shiny, happy, colorful universe.
Facebook has been trying to extend its users database, namely its database overstuffed with private information regarding its users with WhatsApp as well, which is counted among over the top players who provide calling and messaging services.
The company entered the enterprise system by launching Facebook at Work, a stripped back version intended for internal staff use, for the Facebook officials to have an insight on the inner workings of organizational structures, find out and manage the entire range of user behaviors.
High level publishers are directed to change their entire editorial strategy and move it on Facebook platforms alone, to have a better perspective over the public reach levels.
In the future “You will just be able to think of something and your friends will be able to experience it too”, Mark Zuckerberg states. Where did privacy, individuality and common sense go, we wonder? Facebook is taking over our brains and we don’t have anything to say about it. Keep calm and keep on posting, chatting and taking pictures folks, Big Brother is watching us!
Image Source: designpieces.com