Always Coca Cola makes us pretty fat and disgraceful, but the commercially acclaimed company has poured many liters of liquid cash into funding research that suggests exercise, not diet is the best way to fight obesity. You don’t say, guys, you don’t say. Of course exercise is best to keep our bodies fit, up and running, but exercise combined with a healthy diet, lack of sugary drinks and fats offers us the best alternative for a healthy and sustainable life. In a daring initiative to fool consumers, Coca Cola blames obesity on lack of exercise.
Coca Cola is pretty daring in declaring that diet has basically nothing to do with obesity. We have an official message on the Global Energy Balance Network, stating that there are many mistaken assumptions about the cause of obesity.
First of all, causes of obesity are many. It may be caused by a wrong and messy diet, stress, hormones running wild, lack of exercise, of course, and a list of other factors which can dramatically contribute to our weight gain. To declare that our eating habits have nothing to do with our weight gain or loss, is a greatly dishonest mistake.
The rules of the business game are most of the times dirty, with great companies making great efforts to manipulate consumers into buying products that taste good but seriously harm our health. Coca Cola is such a case, even though the beverage has been on the top charts of business trends since forever.
The beverage monster has partnered with highly influential scientists who started to advance a wrong message in medical journals, at conferences and through social media channels. The subject is newsworthy as it stirs controversy and sells the wrong message to consumers who can feel comfortable drinking giant amounts of Coca Cola and wonder why they are not as slim as they wish to be, even though they do their daily exercise. Well, because sugar makes us fat, no matter what.
To help the scientists get the wrong word out, Coca Cola has provided serious amounts of financial and logistical support to an NGO, namely the Global Energy Balance Network, which promotes the statement that weight conscious Americans are too much concerned about how much they drink and eat, while ignoring the exercise factor.
This is nevertheless true, as a balance between the two must be established. Both exercise and diet are extremely important, if we want to keep a healthy lifestyle and keep track of the calories we allow our body to gain. But Coca Cola implies that diet is less important than exercise, which is a monstrosity that must be ignored
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