The cult of personality has never been stronger than today, when names and faces weigh more than what is behind them. Nicki Minaj, miss bad ass girl independent will soon become the star of another world than the one she’s already starring in. Plain reality doesn’t fit her shoes anymore, so she will soon star in a mobile game that will be all about herself. Too much celebrity has never been enough for the ones that indulged themselves in the sweet taste of it. Kim Kardashian has already embarked on the virtual world of online games and has released “Kim Kardashian: Hollywood”. Oh well, if it pays well and if it looks good, it is worth borrowing her name to the walls of social media or to the twisted minds of gamers.
Nicki Minaj is following the footsteps of the fierce Kardashian and it seems that the girl is making a really good deal of progress in her life. She first of all created waves with her music that echoed in the iPods, YouTube playlists and social media walls of millions of people, she’s sold multiple gold records and has been a judge on American Idol. She’s also a prolific endorser of brands such as MAC Cosmetics and Pepsi.
Jason Statham is another piece of celebrity that will have his name borrowed to the gaming industry. Glu Games is responsible with the development of these new ideas and they are already debating and establishing the terms of collaboration with other stars, among which Katy Perry and Britney Spears.
Kim Kardashian has brought extremely high profits to Glu, as the game has generated 113.6$ million in adjusted revenue.
We still don’t know what the game will be about but officials from Glu declare that Niki Minaj will not be the only highlight but nevertheless, it will be the main one. She’s the creative director of the initiative so we are waiting for some entertaining things to happen there. The game is expected for launch no earlier than next summer but no clear date was announced.
The Jenner sisters will also be featured on Kim’s game and somewhere in the near future they will be launching their own state of play. The pop stars announced that Glu will be using their voice and likeness to release another arcade that it will be pretty similar with the one Kardashian is starring in. The game will be based on their lives and will be released at the end of this year.
Britney, Jason and Katy are the next celebs who will develop their own mobile games.
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