The Apple’s Worldwide Developers Conference unfolding these days in San Francisco is unceasingly sending us novelties. This time, news stop at the upcoming app from Apple: Apple News App.
There’s so many news in the world and so few subjects are really newsworthy that Apple has thought to make the process of news reading more efficient towards users’ selection.
Apple will offer the news aficionados an innovative reading experience, making use of pictures, infographics, custom fonts and layouts. It will basically make us even less inclined to actually read black written words on white paper(or virtual paper), as we are all aware that we live in the era of moving pictures and we must act like we actually do.
As it somehow always did, Apple concentrates on quantity of information, not quality, declaring that the new app is set to allow users to follow over a million topics and pull relevant stories based on a specific base of interests. Meaning that all Apple users can now concentrate on a limited database of preprogrammed interests and choose the piece of news that stuff the database with information.
We don’t know about meaning, but it’s important that we can now manipulate and browse giant amounts of information, with the help of the new Apple News App.
It seems that this piece of software engineering “seamlessly” delivers the articles you are supposed to want to read ( according to your already determined interests) in a “beautiful” and “uncluttered” format. All this while Apple promises to respect your privacy, and they say it like it was a privilege that comes with a price, not a natural given right. This is what Eddy Cue, Apple’s senior vice president of internet software and services recently declared.
Washington post recently reacted in an article, criticizing that Apple seems to offer a perfectly organized and segmented library of information but no one is sure about the way they establish authority and relevance for all information. Washington Post, for example, is not included in the list of authorities, or “favorites”, as Apple puts it.
They declared that all the latest stories, articles and posts from “all favorite publishers” will be carefully put into a compact and user-friendly layout.
We know that Washington Post is not favorited by Apple.
We only know that this “favorite authority” in the news realm should not depend on financial interests whatsoever, because information has a much greater value than what money can buy. Monetized information is cheap and if Apple tries to deliver that to as through their Apple News App, we will benefit from a nicely packaged, red bow-ed pile of uselessness.
Image Source: maclife.com
