The Apple iPhone 6S and 6S plus have started being preordered as of Saturday and, not surprisingly, glitches were almost immediately reported by users who were eager to get their hands on the new device. Whether Apple likes it or not, the company is in a very soft spot right now simply because of the way it delivers its “new products”. We can barely call them new because they barely have anything new.
We all witnessed what happened with this launch: Apple went down and it is the sort of down they had coming for years on end. Why? We suspect something very simple: Apple has failed to deliver something new to the market for years, and whenever they pull out a “new” product it is a complete disappointment.
We have to face the facts: whenever a new iPhone is released, we get the same cheap trick statements over and over again. The aluminum is reworked in some fancy new way, the plastic feels special or “every pixel has been completely reworked”. Seriously, for how many years are we going to fall for the same nonsense over and over again?
Apple products either offer us nothing or something that has been on the market for years on end and, to top it off, for a considerable price. Any Samsung can do a lot more things that an iPhone can’t and perhaps never will and you can find a Samsung at half iPhone price. Also, you can buy a memory card for a few dollars instead of spending hundreds for an iPhone that has extra GBs on it.
What Apple has always done right is the operating system. Indeed, we have to give credit where credit is due: the iOS simply beats any smartphone operating system on the market right now and it has done it for years. I have never seen an iOS working slowly after 2 years of use, but the Android will literally die on you after 3 months of intense use and you will have to look for 100 ways to keep it healthy, which might only last for another couple of months.
Still, a good operating system does not seem an excuse to give hundreds of extra dollars for a phone. We are also paying a lot because the product is branded Apple and not Samsung or Huawei. But in the end the branding is irrelevant for a user. It is the experience that matters. And frankly, giving $300 for “the best phone on the market” and having glitches in day one is a really bad experience. And Apple won’t apologize for it.
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