Activision Blizzard is getting into movies. This was announced by Nick van Dyk, a Disney veteran who is now the co-president of Activision Blizzard. Van Dyk explained this sudden movement to movies do to the immense power than video games have in entertainment nowadays. Blizzard has always been a pillar for entertainment ever since the late 90s, so this move forward says that they want to maintain their position as the best in the world.
Activision Blizzard has also acquired King Digital Studies, the creators of Candy Crush, for the not so humble sum of $5.9 billion and has laid down the foundations for Activision Blizzard Studies which, as you might have already guessed, will be dealing with all sorts of TV and film projects that reflect the games that have been released over the last 20 years.
The first TV series that has already started is Skylanders Academy, a title which you might know from the famous 2011 game that sold no less than 250 million toys starting with the same year. The animated series will be created with a few characters that will be voiced by some of the most known actors of our generation: Ashley Tisdale will play Stealth Elf, Justin Long will act as Spyro and Jonathan banks will appear as Eruptor.
When asked specifically why Activision Blizzard is making this move, Nick Van Dyk said that the entire deal’s aim is to create good-quality entertainment instead of just promoting more and more games that are going to come out. There is nothing better than having a game that turns out to be a best seller and then engage the audience in some movies or series so that they can discover that game’s universe.
Avn Dyk also mentioned that this approach is not only aimed at children, but their parents as well. “I want to make something that my 13-year-old daughter finds funny and my 7-year-old finds entertaining, and that I can enjoy and laugh along with them.” It is a good approach and one that will ensure that more and more people will get into both movies and video games.
Also, Activision Blizzard is getting into movies so that they can make a “Call of Duty” series as well. The game enjoys a lot of popularity among shooters nowadays and a series for the game can help players dive into the atmosphere that they should be aware of. All in all, it’s good business. People who are playing games can start watching movies and those who are watching movies can start playing games.
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